It has been proven by researches that women pay 37% more than men on equivalent products.
Recently, researchers have found evidence that women’s items are more expensive than men. For example women have to spend more money on razors, stationary and perfume.
Maria Miller, who is the Chair of the Women and Equalities Select Committee said,
“Retailers need to explain how they can be charging such different prices for items which look identical.”
“This is just the sort of thing the Women and Equalities Select Committee can consider and make sure that in this instance retailers are made to account for what appears to be price discrimination based on sex.”
Some of the biggest retailers such as Tesco, Argos and Boots have made the prices for females more expensive. For example, Tesco charges double the price for ten disposable razors because they are pink. Another example is that Kurve Balance Bike for girls is £10.00 more than the boys bikes which is £49.99.
Some manufacturers are discounting the claims with household brand Neutrogena claiming the price difference was “related to a number of factors, including packaging differences, modification of the formulation that impact the manufacturing process, and the discretion of each retailer.”